Interactive Branding Steps

Interactive Branding Steps:

  1. Research
  2. Brand identity
  3. Design
  4. Production/coding
  5. Testing & validation
  6. Assemble final materials
  7. Presentation

Deliverables:

  1. Market study
  2. CD/DVD
  3. Disc label
  4. Disk sleeve
  5. Process book

1. Market study:

  • Description of the company (1-2 paragraphs)
  • History of the industry (1-2 paragraph)
  • Evaluation of the marketplace (you should have at least 3 competitor sites and a list of bulllet points analyzing their strengths and weaknesses)

2. On the CD:

  • Product file (Flash or HTML)
  • Categories in the product file:
    • 3 products
    • company profile
    • call to action (where/how to buy)
  • value-added features:
    • storyboards (approx. 10) for a 60-second demo/presentation, assembled in a 30-second animation
    • video embeds
    • social networking links/integration
    • mobile site mock-ups

3. On the disc label:

  • Brand logo
  • Company name
  • Contact info
  • Name of disk/product/service

4. On the disk sleeve:

  • Brand logo
  • Company name
  • Contact info
  • Name of disk/product/service
  • Images
  • Abbreviated copy
  • Contents of the disc

5. Process book:

  • Mood board
  • Misc. images
  • Misc. sites for design ideas and competitive products
  • Thumbnails and roughs of branding
  • Wireframe of layout
  • Thumbnails and roughs of interface pages
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~ by imd250 on February 17, 2010.

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